Search Engine Optimization (SEO) is a significant part of the digital marketing strategy of any organization. A good SEO strategist has to keep up-to-date with the latest SEO and Google Algorithms updates. However, the core principles of SEO remain the same, like user experience and the importance of Google Business Profile for local businesses. But algorithm updates and search trends evolve the mechanism of optimization.
In the article below, we have listed the top SEO trends of 2022. These trends mainly focus on machine learning, accessibility, mobile-friendliness, and overall great experiences on Google Search. Focus on your core business, and leave your Digital Marketing Services to us. iCreativeSol is the leading Digital Marketing firm based in the USA.
7 Biggest SEO Trends For 2022
1. Expansion of SERP features and Knowledge Graph
Some of the Google searches start and end in the search engine. For instance, songs lyrics, flight information, local businesses, and many other searches. You don’t have to click on the results shown on SERP to show you the information you are looking for. Google’s featured snippets are behind this mechanism.
Google’s goal is to provide their searchers with the relevant information in the least amount of content and minimum time spent. Also, it is the opportunity for searchers to go “deeper and broader” in their searches. Google’s Knowledge Graph and Passage Ranking utilizes the algorithms to give the most relevant information based on user data.
While it is suitable for people coming to Google to find the relevant information, many Digital Marketing service providers working on lead generation might not be happy with it because they will have fewer users coming to their website.
How can you increase your website traffic in this situation? Well, catchy titles, headings, URLs, and high-quality content will help you here. These factors will play a vital role in increasing your CTR when searchers can find everything that they are looking for without clicking on the link at all. Furthermore, if you think your entire post will not rank on SERP, try to get a passage ranked on top of SERP.
2. YouTube & Video Optimization
More and more companies are using YouTube, TikTok, Instagram videos, and more to attract new customers and increase engagement of the existing ones. Because videos take a lot of Google search engine results page (SERP) these days. If you are not making optimized video content yet, then it is time to revise your SEO strategy. Other than adding your keyword in the video title, description, and URL, there are a few more ways to make your video search engine optimized. We have discussed some of them below:
Seek Markup: This information is critical because it allows Google to automatically show critical moments of your video. Instead of doing it yourself, do it with seek markup. Seek markup tells Google how your URL mechanism works.
Clip Markup: With Clip Markup, you can highlight the critical points of your video. This way, users can directly jump to the point of what they want to watch. It tells Google exactly the timestamp and labels you want to show your customers. And they pop up on top of SERP whenever someone searches for the relevant material. You can do this with code, or you can also use YouTube to do this for you.
Closed Captioning: Closed captioning for YouTube videos lets you make videos more accessible across languages and for people with hearing disabilities.
3. AI-Generated Content
Artificial Intelligence has changed the dynamics of every industry around the globe, and SEO is no exception. From chatbots to content generation to data analysis, AI has taken charge of the whole industry. Search Engine Optimized content can be generated using AI-based tools like GrowthBar and Copy AI. They are built on OpenAI’s GPT-3, which creates human-like written content based on inputs and Google algorithms. You can write blog posts, article titles, short descriptions, social media captions, or more with it.
With machine learning, AI technologies can work on massive databases at a much higher speed than is impossible for humans, analyze this information, and use it to automate a variety of marketing tasks.
AI-supported content generator tools are a massive game-changer of SEO. They help in saving time and money. Moreover, they beat writer’s block and provide fresh ideas.
These AI-based tools are must-haves for every digital marketing service provider in 2022 if they want to excel in the industry. The popularity of data-driven software tools specializing in content generation and SEO will continue to grow this year.
4. Site Usability Metrics
According to Google’s 2021 page experience update, they prioritize the site performance to create the best user experience. Google is not afraid to penalize websites that do not meet specific requirements and UI/UX metrics and those websites with poor accessibility.
Every factor that plays its role in on-page search engine optimization and UI/UX is essential in 2022. Digital marketers, with the help of website developers, have to work on on-page optimization to rank their pages in 2022.
Some of the most important on-site factors that you should be taken care of in 2022 are discussed below:
Accessibility:
Your site organization and usage must be accessible to all users in operability, perceivability, robustness, and understandability. Web Content Accessibility Guideline (WCAG) is an internationally recognized set of guidelines for digital accessibility. World Wide Web Consortium (W3C), the international group of web standards, manages it.
Speed of Site:
You are likely to lose 40% of your audience if your website takes more than 5 seconds to load. Right UI design elements and correct technical SEO can help to make your website quicker. It is one of the most important factors of on-page optimization.Interstitial Experience
An interstitial web page is displayed before or after an actual content page. Pop-ups and ads are prominent examples of interstitial. They are annoying for the audience if they are not used correctly. They should not reduce the accessibility of pages. It is often seen in mobile devices. Google penalizes the websites that are increasingly using pop-ups.
Mobile Readiness
Mobile readiness is one of the important trends for SEO in 2022. The majority of the searchers use their mobile phones to access Google. Resultantly, Google algorithms now use mobile-first indexing before indexing or ranking a web page. It tells us that it is essential to make your website mobile-friendly and always ready for mobile users.
5. Semantic Search
Digital marketing experts these days can not explain this phrase very well. It is the intent and contextual meaning-based search based on Machine Learning.
This type of search makes browsing more absolute by understanding almost precisely what the searcher is trying to ask, instead of simply matching keywords to pages. Google uses past data and then trial and error methods to display users the results they intended to ask. Irrespective of what they typed in the search bar.
6. Backlinks
Backlinks have always been the most vital factor in SEO strategy. The importance will likely continue to grow in 2022. A link pointing to your site has a higher DA or same as yours is a factor of trustworthiness for Google and ultimately gets higher rankings on SERP.
7. E-A-T
E-A-T is an acronym for “Expertise, Authoritativeness, and Trustworthiness”. Although it is not a new concept, digital marketing service providers must emphasize it more in 2022. These three elements can help you to increase page ranking from the perspective of a digital marketing agency. Let’s dive a little deeper into what these three elements are:
Expertise
The content should be backed by research, written by credible experts, and referenced by scholarly sources. This element of E-A-T gives users peace of mind.
Authoritativeness
It refers to industry specialists with relevant credentials backed by relevant testimonials, reviews, or case studies.
Trustworthiness
It ensures searchers that the site they are visiting is safe, credible, and reliable. Especially through badges, certifications, and SSL verification.
Conclusion
In the article above, we have tried to discuss the most important SEO trends of 2022. But if you are in the SEO business, you have to keep yourself updated every time with Google algorithm updates.
If you are a newbie in the Digital Marketing Service industry and don’t know much about the latest SEO trends, leave that to us while focusing on your core business. At iCreativeSol, we have a team of digital marketing experts who can help you to rank your website pages on SERP. Furthermore, we are the one-stop solution for all your digital marketing services.
