Seeing a white sheet ghost picture reminds us of the Snapchat logo design. Snapchat logo design is one of the most remembered logo designs. However, it did not start like this. Snapchat was initially called “Picaboo,” which in Spanish means “Photo of a ghost.
The idea behind Snapchat was very innovative and unique; it is an app in which the pictures sent gets self-deleted. Hence, the Snapchat logo design was made of a ghost. Evan Spiegel, the founder of Snapchat, took only an evening to come up with the vision of Snapchat’s logo design.
A logo design is the sole representation of any brand or company. It attracts the audience’s attention and builds a sense of trust and relationship. Hence, choosing a logo design for your company can be challenging as it is vital for your company.
The logo design should be creative and should reflect the company’s aim. iCreativeSOL is one of the leading agencies in providing logo design services. Moreover, iCreativeSOL has helped its client rebuild their logo designs in a very fair, lively, and unique manner.
To get a logo designed by professionals that help you stand out among the crowd, click here.
The Creation of Snapchat Logo Design- 2011
Evan Spiegel created the iconic Snapchats logo design way before the app was designed. Evan Spiegel based the Snapchats logo design on the workings of the app. The app was first named “Picaboo,” which refers to the app’s working. Picaboo/Snapchat was visioned as an app that allows one to share pictures. However, there stands a twist. The photos get vanish in thin air right after they are seen.
After much consideration and research, Evan Spiegel found that most companies don’t use the color yellow for their logo designs. Hence, he made the Snapchats logo design in yellow color. He finished the iconic Snapchat logo design with a white and cherry yellow theme.
Evolution of Snapchat Logo Design 2011-Present
Snapchat logo design was first made in the year 2011 by Evan Speigel. The color theme used by Evan was cherry yellow and white. Snapchat was not always called Snapchat. Instead, it was called “Pic a Boo” in the beginning, which means “Photo of a Ghost.”
The CEO and co-founder of Snapchat is a die-hard fan of a gangster rap group member of Wu-Tang Clan. In honor of Wu-Tang Chu, Evan called the Snapchats logo design Ghost Face-Chilian.
2011-2013
The first Snapchat logon design was introduced in 2011, called Picaboo. The first Snapchat logo design was made in a room by CEO Evan Speigel. He chose a cheery yellow color with white. He made the first Snapchat logo design inspired by a grinning ghost on a white sheet.
Snapchat’s first logo design was a grinning ghost with a round face and tongue slipping out. It also had very tiny little hands with an uneven base.
2013-2019
In 2013, the company made a new update to the app. The company removed the face from the new Snapchat logo design. They gave a reason that the new Snapchat logo design represents each user and their individual element. However, the skeptical people believed something opposite. According to them, the indication was changed when one of Picaboo’s designers accused Snapchat of copyright violation.
2019-Present
The year 2019 turned out to be the most controversial for Snapchat. The company made unannounced changes to the Snapchats logo design, causing a great fuss. This update was supposed to go unnoticed. However, people picked up real quick and started filling complaints. To calm the situation, executives of the company gave a statement. They said that the new Snapchat Logo design with thick borders for the ghost makes it look more appealing.
Why The Ghost?
One might ask why the ghost? Why not any other object? Why not any different color? It is well established that Snapchats logo design was made before the app was ever made. Evan Spiegel chooses the ghost and the color yellow for the following reasons.
- It deletes all pictures, chats, and videos soon after one sees it. Which are ghost-like attributes. The yellow color was the least common color used in brands logo. Hence, Evan Spiegel used the color yellow and white.
Why is Snapchat a widely used app?
Snapchat has a strong marketing team. They stand out from their competitors by launching different filters. Also, Snapchat has made a game of streaks, making users send a snap daily. Above all, they have added a feature for making vector emojis, called bitmoji. Snapchat allows users to use pictures on the Snapchat logo design to personalize their interface.
Top Three Features of Snapchat
Snapchat is a leading Android and iOS app development. Here are the top three features of Snapchat. Using these features, you can create a Snapchat clone for your company that includes the option of photos and video.
#1 Snap
In a world where people love taking selfies and sharing them on their social media accounts, this is the most important feature of Snapchat. Snapchat’s logo design includes a ghost image, which greatly explains this feature. The Snaps sent to anyone get deleted or vanish soon after being seen.
#2 Personalize Display
Snapchat first logo design had a ghost logo design with a face. However, after two years, they removed the face because they believed it restricted the individual essence of its users. To bring out individual creativity, Snapchats lets its users personalize their display pictures by either putting new selfies or bitmoji.
#3 Snap Map
The Snap map is one of the key features that makes Snapchat different from its competitors. Snapchat allows users to check and see the location of their friends. However, the ghost in Snapchats logo design also implies this feature, as one can go ghost mode. In ghost mode, you can see your friend’s location, but they can not see yours.
FAQs For Having A Good Logo Design
Who Uses Snapchat?
It is a misconception that only millennials use Snapchat. Although the majority of users are between the ages of 18-30, there still stand a vast number of different age group users as well. Snapchat has a wide variety of audiences. As of December 2019, Snapchat had 210 million active users, of which 25% were 30 to 49 years old, and 9% were between 50 to 60 years old. However, having a wide audience of Millenials is not a bad thing at all. It opens a market for different brands with a wide variety of audiences.
How can Brands Use Snapchat?
Snapchat gets over 14 billion watch views per day. Many actors and social media influencers use this platform to gain an audience by sharing engaging content. Once you get a certain amount of audience, you can monetize it. That is how most brands use Snapchat.
How to make money from Snapchat
Social Media influencers earn a lot of money from monetizing their social media accounts. They use the following methods to make money:
- Affiliate marketing: Here, brands ask Snapchat influencers to endorse their products to the audience, and with each sale, Snapchat influencers get paid some commission.
- Brand Ads: Brands run their ad on Snapchat and each ad is paid to be put on.
Why do you need a logo design for your business?
Logo Design is the heart and soul of a company: it puts the first impression on the audience. The more your logo design is unique, attractive, and memorable, the more it will be better for your company. If you want to have your business logo, then contact us to get professional logo design services with iCreativeSOL.
iCreativeSOL is a leading agency in providing logo designing services. If you want to give your business a make-over that brings out the best version, we have helped its clients revamp their brand image with fresh, attractive, and lively logos, improving their traffic and sales.
Final Thoughts
You must understand the importance of logo design for a brand. It is equally important to have a lively, memorable, and eye-pleasing logo design that helps you attract the audience. It is the world of social media applications. Each day a new app is being launched, and to stand out among the masses, one must bring creativeness and uniqueness that keeps the essence of the business or company alive.
Hence, you should hire a professional logo designer if you need a logo design for your business, who will understand the objective core of your business and design something that complements your business.
