Making your presence in the mobile app is vital these days, irrespective of the niche you are working in. If we look at our phones, we will find apps daily to make our lives simpler. Mobile apps can satisfy all of our needs, whether personal or related to work. From online shopping to ordering food or managing our work-related tasks, there is an app in the market for almost everything.
If you are a small or big brand, you must have known the importance of mobile applications. But still, if you are not making your presence on mobile app stores, you are living under a rock.
According to a report by Statistica, people downloaded 27.6 billion mobile apps for Android. However, mobile apps for iOS hold an upper hand, the Apple app store accumulated 21.5 billion U.S Billion Dollars; as per the third quarter of 2021. Mobile apps will generate a revenue of over 613 billion U.S dollars by the end of the year 2025.
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Also Read: How to Use Mobile Apps as a Brand Development Tool?
Marketing Strategies to Increase your Mobile App Downloads
1. Use your Social Media Audience
Just creating an app and waiting that customers will search and download your app is not enough unless you are a famous brand. You have to make severe marketing efforts to increase downloads of your app.
Your social media audience can prove to be an effective marketing tool. Drive the traffic on your social media to the app store to download your app. Moreover, learn how to effectively use social media or get social media marketing of your app done by the industry’s best social media marketing services provider.
It can help build brand equity and the resonance of your product. Social Media is one of the most powerful that you can use to increase your mobile app download.
2. Email Marketing
Email marketing is one of the most potent yet underrated digital marketing tools. If you are a business with a substantial customer base, you don’t need to acquire new customers to download your app.
Acquiring new customers is costly as compared to focusing on your existing customer base. However, you can use an email subscribers list to target customers by sending personalized messages to them. Personalization has considerable power to attract customers and increase brand loyalty.
You will be surprised to know a considerable number of customers base do not have your app downloaded on their phones. Create customized messages to target these customers by employing professional digital marketing services.
Also Read: How to Write High-Quality Content in 2022
3. Get Help with Paid Campaigns
Content Marketing through blogs and videos does marketing that lasts long. While PPC, banner ads, and display ads can do short-term marketing and attract customers.
These campaigns can do wonders if you have a digital existence. You can use PPC campaigns to market your app to the relevant places and increase downloads. Furthermore, you need to hire a digital marketer who can smartly run your campaigns, also keeping the cost minimum.
4. Bring a Solution
As of 2022, there are more than 2.87 million apps on the Google Play store. There is a rare chance of people noticing your app and downloading it. You have to bring a solution rather than just making an app.
To stand out from the competition, you have to offer something not offered before. Or it is not provided the way you are dealing with it. You have to have some unique selling proposition to make your app successful.
People these days are bored with the same things. If you have something unique to offer, people will love to download your app.
5. Invest in Marketing
No matter how unique your product is, if you are not marketing it, you will not reap the fruits. If people don’t know about the app, how come they will download it.
Invest in an integrated marketing strategy. And use your digital presence as well as your conventional one to market your product.
This investment should not be limited till the app development process or when the app is launched. You have to keep marketing your app till it exists. For instance, Facebook is one of the most used apps globally, and it still does not skip any opportunity to market its product.
6. Attract Customers with Incentives
When you have launched the app, you put marketing efforts into making people hit the download button. The value of your app to customers will do the rest. But sometimes, it is not enough, and people need a little more attention to download the app, especially when your app has premium features.
Reward your customers by offering them some benefits for taking time out and downloading your app. The reward may be coupons, coins, early-bird discounts, or other incentives.
7. Blog Post
Write a blog post about your app. Define how it gives value to customers how it solves the problem they are facing. You have to tell the benefits of your app and persuade them to download the app. Moreover, add a call-to-action button to redirect readers from the blog to the app store.
Add high-resolution screenshots of your app that show your app’s features in detail. Share this blog on social media channels to benefit from your social media audience. This is one effective way to drive massive traffic and ultimately downloads. Furthermore, blogging also helps you rank on Search Engine Results Pages (SERP).
If you do not have your business’s app, get your app developed. Also, don’t forget to use the above-discussed points to make your marketing effective.
Suppose you want to focus on your core business. Then let us do these App Development and Digital Marketing services for you. We have industry-best professionals to make your business prosper.